The use of water-borne technology in interior and exterior architectural paints is well established, 90 % and 80 % respectively. This technology segment is smaller in architectural coatings used for floor and roof applications. In architectural coatings for wood, the market share has significantly grown over the last five years, predominantly in Europe, North America, East Asia, Australia and New Zealand and is estimated at almost 48 % of the demand volume.

Top industrial coatings markets for water-borne technologies are automotive & transportation, metal packaging, general industrial and industrial wood coatings. The highest growth is expected in the transportation sector, 3.4 % CAGR over the period to 2023, with truck & bus, rail and refinish segments driving the demand.